Hi, I’m Laura.
I’m a product designer, born and raised in Mexico City, based in NYC.
Currently, working on bringing people closer together at Facebook.
I’m a Product Designer known for my strong visual skills, keen eye for detail, and robust problem-solving abilities. My passion for design goes beyond aesthetics; it's about creating meaningful experiences that resonate with users and drive tangible results.
Throughout my career, I've had the privilege of working on a wide range of projects, each presenting unique challenges and opportunities. From designing intuitive e-commerce apps to creating immersive social experiences, I've leveraged my diverse skill set to deliver impactful solutions that make a difference.
May 2024 - Present
Meta
Senior Product Designer (Contract)
Supporting accessibility and design quality for Facebook Stories, driving inclusive, high-impact user experiences for over 3 billion users.
Jan 2021 - Jan 2023
Meta
Product Designer (Contract)
Expanded Anonymous Posting from 10 private groups to over
3 million public groups as part of the Public Groups team, empowering people to share more safely and authentically on Facebook. Defined product strategy and objectives, and delivered interaction designs, visual designs, and prototypes.
Jan 2014 - Dec 2016
JCPenney
Senior UX Designer
As part of the apps team, I helped redesign the wallet experience and improve usability across the user funnel.
Key achievements include: top 10 overall app downloads, #5 among brick-and-mortar retailers, record CSAT scores (84 iOS, 82 Android), and a 52% year-over-year increase in app revenue.
Jan 2023 - Abril 2024
AWS Fintech
Senior UX Designer (Contract)
Led the design of AWS Roster, a position-based management tool that streamlined the hiring process, improved candidate and hiring manager experiences, and accelerated organizational growth at Amazon.
Jan 2018 - Jan 2021
iHeartMedia
Senior UX Designer
Designed and implemented internal tools that automated the radio campaign order revision process, cutting manual workload by 75% and driving major gains in operational efficiency and employee productivity.
Jan 2014 - Dec 2016
Globant
Senior UX Designer
Collaborated with Google's Advanced Technology and Projects group (ATAP) to design and launch a digital marketplace for “Project Ara”, the first modular smartphone, enabling developers to merchandise individual phone components directly to end users.
“I had to pleasure to work with Laura in the past and witness her innovatively deign thinking and flawless execution. Laura's ability to work autonomously and design multiple user centered experiences options really impressed me. I would recommend her without a doubt.”
Matt Souza
Senior Interaction Designer at Google
“I can recommend Laura for any position involving task for planning and developing graphical user interfaces, a strong expertise on user-friendly developments and based on the usability for end users and with strong skills on UI/UX design for mobile devices.
Laura has shown commitment and responsibility on her responsibilities and would be a tremendous asset as part of a creative team.”
Antonio Gomez-Maldonado
Software Engineer, Video Computer Vision at Apple
“Laura's talent and leadership in UI/UX design helped us form an effective and easy to use web interface for our project. Her vision of the overall concept was excellent, and her attention to detail ensured that the concept was implemented with high quality and fidelity. She is easy to work with and always displays a professional attitude. She more than met our expectations for creativity and knowledge, and she always got the job done with excellent results.”
Joan Myers
Lead Business Analyst at Lawrence Berkley National Laboratory
“Laura is a very detail oriented designer. She gets the concept quickly, executes in a timely manner, and delivers creative concepts with the user's overall experience in mind. Some designers can design but can't put themselves in the seat of the user. Laura gets this important aspect and because of that, was an essential part of our product team for two different startups now.”
Joel Phillips
Founder at Siglo Internet
“Laura is a very dedicated worker and makes sure she understands the problem fully and from all angles. She encourages testing and validation of her designs with the users to make sure it will be successful.
On top of all of her duties, she was building the complete design system with another designer and coordinating with the development team. She did it all with a smile on her face.
I had the honor of working for her and with her through many projects. I will miss her input and amazing eye for design. I hope we will work together again in the future!.”
Cherri Pitts
Senior Business Analyst at HEB
